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Farewell LOST ad…

…from DHARMA Initiative Travel.

After this past weekend’s LOST finale, I was going through some boxes of old magazines and came across what I believe was DHARMA Initiative Travel’s last ad from a 2007 issue of Oceanic Airlines’ INflight magazine.

I’ve personally never used DHARMA Initiative Travel to book a flight, car rental, or hotel room, but it’s always sad to see a long-time business unable to make the transition to the digital era. I think the shift to web-based travel services killed off DI Travel and many other large and small travel services. DHARMA Initiative Travel also had an unfortunate reputation for disappearing travelers—actual people, mind you, not reservations—and luggage and rooms inexplicably torn apart by polar bears.

The one thing I wish I’d been able to do before they closed up shop was take one of their DI Travel submarine cruises. What other travel agency offers something like that?

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