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Fun with BORT…


…and other non-BART logos.

On the way into work a couple of weeks ago I boarded a particularly pungent BART car. It was still early morning, but the amount of air conditioning required to offset the aroma of one specific passenger was beyond the capability of that particular car. At that moment, it seemed I was traveling on BORT, B.O. Rapid Transit.

With that in mind I cobbled together a BORT logo—no challenge there—and a couple of other BART-inspired logos as well. That didn’t seem to be going far enough, so I photoshopped the logos onto some of our existing BART photography just for good measure.

(I avoided the obvious Fresno Area Rapid Transit acronym and mostly kept to food references.)

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