…just the opening of another Apple Store.
This past weekend, prior to the WWDC iPhone 3G S announcement, Miss T and I heard that an Apple Store would be opening at the mall—excuse me, at the Westfield Galleria—in Roseville. Since I’m a sucker for free coffee and Apple T-shirts, we got up a bit earlier than we usually would have on a Saturday and headed out for the mall.
With over 200 Apple Stores in the U.S., store openings aren’t really a new thing, so I wasn’t sure how many folks would show up in Roseville. When Miss T and I arrived an hour before the opening, there were about 50 people in queue. But, by the 10 a.m. opening time, the line had grown down the hall, out the door, and into the parking lot.
Even more impressive, though, were the 60+ Apple Store employees on hand for the opening. The Apple staff served coffee, posed for a group photo, held a raucous mini pep rally, and walked the entire length of the waiting line. There were so many staff, the number of customers who could enter the store must have been cut in half.
If you’ve not been to an Apple Retail Store opening, you can virtually experience one via 10 Apple Store Opening photos at maxpixpix on Picasa.
Welcome to the Apple Store! High five!